Adlabs creates record in 2K digital movie screening

Adlabs Films Ltd, a part of the Reliance - Anil Dhirubhai Ambani Group (ADAG), has crossed a milestone by having 10,000 movie screenings in 2K digital format since the process was launched in April this year.

Adlabs Films Ltd, a part of the Reliance - Anil Dhirubhai Ambani Group (ADAG), has crossed a milestone by having 10,000 movie screenings in 2K digital format since the process was launched in April this year.

HT Image

These screenings included Bollywood, regional as well as Hollywood movies shown in BIG Digital 3D format.

2K digital format refers to images with 2048 horizontal pixel resolution. These images are sharper than usual images.

The record was achieved with the evening screening of Shyam Benegal's "Welcome to Sajjanpur" at the Imax Wadala, which is Mumbai's first multiplex to be converted into a 2K digital cinema.

Adlabs was India's first cinema chain to start screening movies in 2K digital format by using Hollywood standard DC I-grade projectors and servers.

"In fact, Adlabs was the world's first cinema operator to commercially distribute movies in digital format through optic fibre cable (OFC)," claimed Patrick Von Sychowski, chief operating officer of Adlabs Cinema.

Movies are encoded in at Adlabs Digital Cinema Mastering Facility at the Film City in Goregaon here and then sent over 200 Mbps connection to its Content Distribution and Logistic (CDL) hub at the Dhirubhai Ambani Knowledge City (DAKC) in New Mumbai.

"Adlabs' Digital Cinema Mastering facility at the Film City in Mumbai is Asia's first such facility to have received the international Federation Against Copyright Theft (FACT) accreditation," Sychowski said.