Apurva Asrani 'shocked' to see Delhi hospital use his Bells Palsy pic on poster without permission

Taking his picture without his permission, the hospital wrongly used it for a poster that talks about signs of stroke. The picture is from the time when Apurva Asrani suffered from Bells Palsy.

Writer-editor Apurva Asrani has reacted sharply to a Delhi hospital using his picture for a poster, without his permission. The hospital used his picture, from the time when he suffered from facial paralysis due to Bells Palsy, on a poster that talks about symptoms of stroke.

Apurva Asrani began his Bollywood journey with Satya.

Sharing images of the poster, Apurva wrote on Twitter, "Shocked to see Primus Hospital, Delhi, use my picture without my permission. This was an image taken in early 2018 when I was struck by facial paralysis caused from Bells Palsy. Also, Primus wrongly claims on this banner that my condition was caused by a stroke. Very distressing." Filmmaker Onir was quick to respond with, "Absolutely appalling. Unethical."

While Apurva did not mention if he plans to take any legal action, he has been sharing reactions on his Twitter timeline. "Ideally, the eyes ought to be covered in such photos if there is a consent to use the photo for educational purposes, such as in medical books or journals. What has happened here is outright illegal, unethical, and commercial. Kindly send them a legal notice," one wrote.

Singer Sona Mohapatra wrote, "This is ridiculous, unethical, deeply disgusting & I’m sure against the law. Do send them a legal notice @Apurvasrani."

Apurva's most recent work was the widely celebrated Amazon web series, The Criminal Justice: Behind Closed Doors.