Imtiaz Ali explains Diljit Dosanjh's absence from Main Vaapas Aaunga promotions: 'Not important'

Main Vaapas Aaunga, directed by Imtiaz Ali, was released globally on Friday with lead roles played by Sharvari, Vedang Raina, and Diljit Dosanjh.

Imtiaz Ali's Main Vaapas Aaunga released in theatres worldwide on Friday. Though the film stars Sharvari, Vedang Raina, and Diljit Dosanjh in lead roles, only Imtiaz and Vedang seem to be promoting the film in full swing. In a recent interaction, the filmmaker addressed Diljit's absence from the film's promotions and media interactions.

Imtiaz on Diljit skipping Main Vaapas Aaunga promotions

Imtiaz Ali shared the reason behind Diljit Dosanjh's absence from Main Vaapas Aaunga promotions. (Instagram)

Speaking to India Today, Imtiaz was asked about the trend of stars like Shah Rukh Khan avoiding media interactions to promote their projects and instead taking to their social media channels to publicise their films.

Talking about this trend and why Diljit has also remained largely absent from Main Vaapas Aaunga promotions, Imtiaz said, "I can’t represent the whole film industry on this one, but for us, Diljit is not here because he’s doing shows abroad, Sharvari is not there because she is shooting abroad. When we got a release date, we knew this is going to happen in fact when we were taking the dates from Diljit to shoot for this film, we knew that he is going to perform at concerts when we will be releasing this film. But at that point of time, what was more important was the casting of the film rather than the actor's ability to promote. We don’t have the strategy of not doing promotions or interactions, and I don’t know which is a better or a worse strategy. We do this because we are habituated to do this. We have made a film and we want it to reach across."

When Diljit explained his absence from trailer launch

This isn't the first time questions regarding Diljit's absence from Main Vaapas Aaunga promotions have been raised. Earlier, fans had questioned his absence from the film's trailer launch event. However, at that time, Diljit had shared a video message explaining how he was caught up with his concerts abroad.

He said, "Hello folks, this is Diljit Dosanjh. Love and greetings to all. You are going to watch the trailer of Main Vaapas Aaunga, so enjoy it. I am in Texas, so I could not come. Tonight's show in Texas is sold out." I am taking care of some things here; you do the same thing. Jaldi Main Bhi Vaapas Aaunga (I will also come back soon). Enjoy the trailer. If you like it, share it. If you don't, still share it! After all, it's Imtiaz Ali's film."

Diljit and Imtiaz's second collaboration

For the unversed, Main Vaapas Aaunga marks Diljit's second collaboration with Imtiaz Ali. The duo previously worked together on the critically acclaimed Amar Singh Chamkila, which received praise from both critics and audiences. Main Vaapas Aaunga is set against the backdrop of the 1947 Partition and explores themes of displacement, identity, memory, and belonging.