Kangana Ranaut objects to Alia Bhatt's ‘kanyadaan’ ad: ‘Stop manipulating naive consumers’

Actor Kangana Ranaut once again seemed to be picking a fight with Alia Bhatt. In her latest Instagram post, she objected to an ad about the practice of ‘kanyadaan’, which featured Alia.

Actor Kangana Ranaut has reacted to a new advertisement featuring actor Alia Bhatt. In the commercial, for a bridal wear brand, Alia played a bride who doesn't agree with the practice of ‘kanyadaan (giving one’s daughter away)' at some Indian weddings.

Kangana Ranaut has shared a post about Alia Bhatt's recent ad.

Sharing her thoughts on the ad, Kangana tagged Alia and the brand in her Instagram post and wrote that she believes the ad is trying to ‘manipulate’ customers and using religion and minority politics to their advantage. “Humble request to all brands ….. don’t use religion, minority, majority politics to sell things …. Stop manipulating naive consumer with shrewd divisive concepts and advertising… #mohey @aliaabhatt @moheyfashion @stylebyami.” she captioned her post.

In the ad, Alia sits at a wedding mandap with her husband-to-be, and tells the viewers how her family loves her a lot but keeps reminding her that she must leave one day for her husband's house. “Am I a thing to be donated? Why only kanyadaan," she asks in an internal monologue. Many fans liked the modern take on the tradition but others objected to it on social media. The ad is directed by Abhishek Varman, who directed Alia in the films 2 States and Kalank.

This is not the first time that Kangana has spoken against Alia or her work. She has often taken potshots at her, criticising her acting skills and calling her a member of the ‘nepo-gang’. In an interview with Pinkvilla last year, Kangana said she told Alia over a phone call to ‘have a voice of her own’ and accused her of being Karan Johar’s ‘puppet’.

She found it ‘embarrassing’ to be compared to Alia and called her performance in Gully Boy mediocre.