‘Why would you tie your brother a Rakhi in bikini?’: Kangana Ranaut says Kriti Sanon's Raksha Bandhan ad looks creepy

A Raksha Bandhan jewellery ad featuring Kriti Sanon has sparked backlash over her outfit and traditional attire expectations.

Actor Kriti Sanon grabbed attention on the internet with her latest advertisement. The actor recently featured in a Raksha Bandhan jewellery advertisement, where she wore an Indo-Western outfit comprising a bralette-style blouse with a cape and a draped skirt. It raised eyebrows, with many users objecting to the actor's attire in the traditional-themed advertisement. (Also read: ‘12th pass’ Kangana Ranaut shares video comparing her better English skills than Boston-graduate Abhijeet Dipke)

What Kangana said

Kangana Ranaut has reacted to the ad featuring Kriti Sanon.

Now actor and BJP MP Kangana Ranaut has joined the ongoing debate. Taking to her Instagram Stories on Monday evening, Kangana wrote a note. It read, “It's a wonderful time to be a woman. Our closets are full of variety of clothes, today's woman is a global woman. From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today why would you tie your brother a rakhi in your bikini/undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy!”

Kangana via Instagram Stories.

Several users have raised questions over the actor's revealing outfit for the occasion. One user commented on X, “Where is Puja Ki thali? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?” Another comment read, "That Kriti Sanon ad seems deliberate. The agency and brand were aware of what they were doing." Another user questioned Kriti's outfit, “No woman dresses like this on Raksha Bandhan. Shame on you @kritisanon.” Kriti has not responded to the backlash.

More details

Meanwhile, Kangana was last seen in Bharat Bhhagya Viddhaata. The film is set against the backdrop of the devastating 26/11 Mumbai terror attacks and spotlights a group of unsung heroes whose courage and selflessness saved countless lives. Set within Mumbai's Cama and Albless Hospital, the film follows the extraordinary actions of nurses, ward boys, cleaners, security personnel, and other hospital staff who became the first line of defence for the patients in their care. The film was released in theatres on June 12 to favourable reviews but failed to make a mark at the box office. It is available to watch on Zee5.