Britney to endorse a gay perfume

Updated on May 29, 2009 03:01 PM IST

Pop star Britney Spears has shot for a fake advertisement for a perfume aimed at homosexuals. The singer is seen promoting a faux new fragrance called 'Mo', a term of endearment in the gay community.

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IANS | By, London

Pop star Britney Spears has shot for a fake advertisement for a perfume aimed at homosexuals.

The Toxic hitmaker has her own line of highly successful fragrances, and decided to poke fun at her career as a perfumer by recording a short film for the organisers of the Logo TV network's NewNowNext awards, which embrace gay culture, reports contactmusic.com.

The singer is seen promoting a faux new fragrance called 'Mo', a term of endearment in the gay community.

The video features footage from her previous perfume ads before the star addresses the camera to read the tag line, "One spray and the gays will run your way!"

Logo executive producer Christopher Willey explained Spears' decision to take part in the ad.

"She's having fun with her gay audience, because she's an official gay icon at such a young and tender age. She has this natural rapport with the gay community. I think she just really likes her gay fans and she sees this as a way to talk directly to them, which she hasn't really done before," he said.

The second annual NewNowNext prizegiving show airs in the US June 13 and will see Spears presented with the Always Next, Forever Now award.

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