Denim brand Diesel’s pilot project in Madrid allows shoppers in its stores to connect items in real life with their Facebook profile. One has to simply go to a Diesel store, scan the QR code of a product they like with the mobile phone, and then ‘Like’ the page. It takes you to Facebook, where a post of the item will appear on your profile. “People love to share moments of their lives, what they think and, what they like,” says a video description on Diesel’s YouTube page.
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