Cultural appropriation: Gucci faces backlash for using Sikh turbans on white models | Fashion Trends - Hindustan Times
close_game
close_game

Cultural appropriation: Gucci faces backlash for using Sikh turbans on white models

Asian News International, Milan | By
Feb 24, 2018 09:42 AM IST

Many people took to social media to condemn the use of turbans in fashion, by calling it “offensive” and “irresponsible”.

Luxury fashion brand Gucci is facing a backlash from people after it adorned white models with traditional Sikh turbans down the ramp in their brand’s Fall 2018 fashion week. The move by Gucci has upset many people and who took to social media to condemn the use of turbans in fashion, by calling it “offensive” and “irresponsible”, The Independent reported.

A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan.(AFP)
A model presents a creation by Gucci during the women's Fall/Winter 2018/2019 collection fashion show in Milan.(AFP)

In Sikhism, a turban is worn by both men and women as a symbol of honour and spirituality. (AFP)
In Sikhism, a turban is worn by both men and women as a symbol of honour and spirituality. (AFP)

Canadian actor and model Avan Jogia began the backlash, in a series of tweets. “could you not find a brown model?”, Jogia wrote on Twitter, along with an image of a white male model wearing a blue turban. “and please, other people of colour, this happens to ALL of us, say something even if it doesn’t apply to you personally. I got you, if you got me. Peace and love. ????”, he wrote in his second tweet.

Hindustan Times - your fastest source for breaking news! Read now.

Prominent Sikh social activist Harjinder Singh Kukreja wrote on Twitter, “Dear @gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs. Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products.”

In a picture posted by a Twitterer above, models’ hair could be seen tumbling out of the turbans at the Gucci fashion show. In Sikhism, a turban is worn by both men and women as a symbol of honour and spirituality. Almost all of a person’s hair is typically concealed within the headgear.

Gucci is yet to react to the development.

Follow @htlifeandstyle for more

Oscars 2024: Nominees to Red Carpet Glam! Get Exclusive Coverage on HT. Click Here - Login Now!

at Hindustan Times.
SHARE THIS ARTICLE ON
Share this article
SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Saturday, March 09, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On