American designer Matthew Williamson has turned into a model and he will front the campaign for his upcoming collection for the clothing line Hennes & Mauritz (H&M).
Vogue.co.uk reports that the campaign will mark Williamson's first foray into modelling and according to his business partner Joseph Velosa, it will not stop there, as the designer will also feature in the H&M TV ads.
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Matthew Williamson's H&M collection is set to hit stores in April.
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