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Flea markets woo buyers with interesting offers

From giving out free scarves with T-shirts to kalires with envelopes, small-time shopkeepers in the Capital have come up with interesting offers to get shoppers on board in these times of cash crunch.

fashion and trends Updated: Nov 23, 2016 18:52 IST
Ruchika Garg
Ruchika Garg
Hindustan Times
Demonetisation,Old Delhi,Sarojini Nagar
To woo customers in the time of demonetisation, shop keepers in flea markets have come up with offers. (Jasjeet Plaha/HT Photo)

With an effort to fight the woes of demonetisation, shops in Delhi’s flea markets have come up with enticing deals and discounts.

“This used to be the peak time for our sales but look at the market now, there is no one around. To sell the stock, we have come up with several offers. You can buy anything from our shop at Rs 100 only,” says Mahesh, a shopkeeper at Janpath Market.

Similarly, the shopkeepers of Sarojini Nagar Market are putting up exciting offers to attract customers. “People hardly have cash and to sell our summer stock, we are giving one scarf free with a T-shirt,” says Ram Kumar, a Sarojini Nagar shopkeeper.

Likewise, wholesale gift sellers in Old Delhi are also facing a slump. “During the wedding season, I get orders in bulk every year. This year, forget about bulk orders, I have not even got a single order since the announcement of the demonetisation. To sell my stock, I have come up with several offers such as free kalire with shagun envelopes and free envelopes with baskets,” says Megha Gupta, a wholesale gift seller in Chandni Chowk.

A shopkeeper at Chawri Bazar, who does not wish to be named, says, “We are facing the worst time in 40 years. To get business, we are giving a discount to those getting the cards printed.”

First Published: Nov 23, 2016 18:51 IST