Alia Bhatt(Instagram)
Alia Bhatt(Instagram)

‘Fully atmanirbhar’ says Alia Bhatt about her new conscious clothing line for children, ‘well done’ says Priyanka Chopra

Alia Bhatt is busy wrapping up dubbing for Brahmastra alongside co-star and boyfriend Ranbir Kapoor, but is apparently keeping busier with her new business venture Ed-a-Mamma, a conscious clothing line for children.
By hindustantimes.com | Edited by: Alfea Jamal | Hindustan Times, Delhi
UPDATED ON NOV 28, 2020 05:31 PM IST

Alia Bhatt is busy wrapping up dubbing for Brahmastra alongside co-star and boyfriend Ranbir Kapoor, but is apparently keeping busier with her new business venture Ed-a-Mamma, a conscious clothing line for children. The actor recently posted several videos to her social media where she can be seen running around with children, playing amid trees. She captioned the videos, “Childhood! A time when the world feels like your playground.” However the videos didn’t reveal much else. After a few days of building up suspense, Alia finally shared, “Ta da! Presenting Ed-a-Mamma! To begin with, it’s a line of children’s clothing.” The brand provides clothing for children between 2 to 14-years of age. She went on to explain how it was a conscious clothing brand that used natural fabrics, themes and all the fabric that is left is used as hair ties and potli bags.

 

 

She wrote, “It’s made from natural fabrics. With nature themes. And each garment comes with a seedball that takes kids (and parents) back to nature. The tags double up as bookmarks. The buttons are not made of plastic. Even leftover fabric is transformed into hair ties and potlis. Every garment tells a story. And nurtures a love of nature among children. It’s a fully homegrown brand. Totally vocal for local. And fully atmanirbhar. When I say homegrown, I mean we literally started in my home. Till we grew to a point where we had to get an office. And a warehouse. And so on. We launched on firstcry.com in October and people loved our story (thank you for giving us such a warm, overwhelming welcome).”

 

Alia went on to express that she hoped for the venture to turn into something much bigger, writing, “We hope to add more stores. More stories. A series of children’s books. A series on TV. Toys, perhaps. The common thread running through it all is love for the one thing that unites us: our planet.Because we’re all children of Mother Earth.”

Priyanka Chopra Jonas took to her Instagram stories to applaud Alia’s environmentally conscious venture, writing, “Well done Alia! The best always.”

SHARE THIS ARTICLE ON
app
Close
Priyanka Chopra shares her quick and easy makeup routine(Instagram/priyankachopra)
Priyanka Chopra shares her quick and easy makeup routine(Instagram/priyankachopra)

People who do real makeup will be so mad: Priyanka Chopra shares quick glam look

By Nishtha Grover, Delhi
PUBLISHED ON JAN 22, 2021 02:28 PM IST
  • Priyanka Chopra recently shared her quick and easy to do makeup look that she sticks to for all the video calls. The actor is currently extremely busy promoting her upcoming film and her autobiography, online.
Close
American poet Amanda Gorman reads a poem during the 59th Presidential Inauguration at the U.S. Capitol in Washington January 20, 2021.(Reuters)
American poet Amanda Gorman reads a poem during the 59th Presidential Inauguration at the U.S. Capitol in Washington January 20, 2021.(Reuters)

All about Amanda Gorman's powerful fashion, poem at Joe Biden's inauguration

PUBLISHED ON JAN 22, 2021 01:53 PM IST
At the ceremony, 22-year-old poet, Amanda Gorman took to the stage to perform her composition for the event, The Hill We Climb, and the social activist gave powerful messages, not only through her words, but also her choice of clothes.
Close
Nora Fatehi shares a black and white image(Instagram/norafatehi )
Nora Fatehi shares a black and white image(Instagram/norafatehi )

Nora Fatehi channels Madhubala's old Bollywood charm in pearl bustier, dupatta

By Nishtha Grover, Delhi
PUBLISHED ON JAN 22, 2021 12:20 PM IST
  • Nora Fatehi recently shared a beautiful black and white image of herself looking like a dream in a pearl bustier designed for her by the duo Abu Jani and Sandeep Khosla.
Close
The outbreak of syphilis caused the men’s periwig to catch on in the 17th century. Royals like King Louis XIV of France wore it to hide hair loss. (New York Public Library)
The outbreak of syphilis caused the men’s periwig to catch on in the 17th century. Royals like King Louis XIV of France wore it to hide hair loss. (New York Public Library)

Emergency styling: How disasters, disease have altered hemlines in the past

By Cherylann Mollan
PUBLISHED ON JAN 22, 2021 11:57 AM IST
Periwigs, all-weather gloves and the return of the face veil in Europe and the US can all be traced to outbreaks and pandemics, from as far back as the 17th century to as recently as the 20th.
Close
Malaika Arora looks stunning in her maxi dress(Instagram story/malaikaaroraofficial)
Malaika Arora looks stunning in her maxi dress(Instagram story/malaikaaroraofficial)

Malaika Arora adds a touch of chic to 5k comfy dress during impromptu shoot

By Nishtha Grover, Delhi
PUBLISHED ON JAN 22, 2021 10:50 AM IST
  • Malaika Arora has been telling us the correct way to rock a comfy outfit with panache for the longest time now and her latest pictures that are from an impromptu shoot in her balcony featuring a maxi dress are giving us all the inspiration that we need.
Close
Sara Ali Khan in the Maldives(Instagram/saraalikhan95)
Sara Ali Khan in the Maldives(Instagram/saraalikhan95)

Sara Ali Khan is a vision to behold in 13k spaghetti strap dress in Maldives

By Nishtha Grover, Delhi
PUBLISHED ON JAN 22, 2021 08:24 AM IST
  • Sara Ali Khan is currently soaking in the sun and enjoying delicious meals with her family in the Maldives. The actor is also serving us some major beachwear goals with her pictures.
Close
Kamala Harris at the US president inauguration ceremony in a deeply symbolic purple ensemble by designers Christopher John Rogers and Sergio Hudson. (Photo: Agencies)
Kamala Harris at the US president inauguration ceremony in a deeply symbolic purple ensemble by designers Christopher John Rogers and Sergio Hudson. (Photo: Agencies)

Style File: US President inauguration signals inclusivity

By Manish Mishra
UPDATED ON JAN 22, 2021 12:45 AM IST
It’s hard to overlook the degree of symbolism in Kamala Harris’ sartorial pick to the inauguration ceremony of President-elect Joe Biden
Close
U.S. Vice President Kamala Harris walks the abbreviated parade route after U.S. President Joe Biden's inauguration on January 20, 2021 in Washington, DC. Biden became the 46th president of the United States earlier today during the ceremony at the U.S. Capitol.(AFP)
U.S. Vice President Kamala Harris walks the abbreviated parade route after U.S. President Joe Biden's inauguration on January 20, 2021 in Washington, DC. Biden became the 46th president of the United States earlier today during the ceremony at the U.S. Capitol.(AFP)

Pearls, purple and American designers mark a new U.S. administration

Reuters
PUBLISHED ON JAN 22, 2021 12:05 AM IST
Kamala Harris, the first woman, the first Black person and the first Asian American to hold the office, chose Black designers for the historic moment.
Close
U.S. President Joe Biden and first lady Jill Biden stand for the national anthem sung by Patti LaBelle as they participate remotely in a virtual Presidential Inaugural Prayer Service from the State Dining Room at the White House in Washington, U.S., January 21, 2021.(Reuters)
U.S. President Joe Biden and first lady Jill Biden stand for the national anthem sung by Patti LaBelle as they participate remotely in a virtual Presidential Inaugural Prayer Service from the State Dining Room at the White House in Washington, U.S., January 21, 2021.(Reuters)

Joe Biden inauguration ceremony: Celebrities amp up their fashion game

ANI
UPDATED ON JAN 21, 2021 11:22 PM IST
The swearing-in of Joe Biden as the new President of the United States of America took place on Wednesday.
Close
Lady Gaga arrives to perform the National Anthem as President-elect Joe Biden and Vice President-elect Kamala Harris watch during the 59th Presidential Inauguration at the U.S. Capitol, in Washington, U.S., January 20, 2021.(Reuters)
Lady Gaga arrives to perform the National Anthem as President-elect Joe Biden and Vice President-elect Kamala Harris watch during the 59th Presidential Inauguration at the U.S. Capitol, in Washington, U.S., January 20, 2021.(Reuters)

Passion and fashion: Lady Gaga's powerful anthem at US Presidential inauguration

AP
UPDATED ON JAN 21, 2021 04:21 PM IST
A full-throated, supremely confident Lady Gaga belted out the national anthem at President Joe Biden's inauguration in a very Gaga way — with flamboyance, fashion and passion.
Close
A model sports an Autumn Winter 21-22 hoodie showcased at Milan Fashion Week (Photo: Instagram/DhruvKapoor)
A model sports an Autumn Winter 21-22 hoodie showcased at Milan Fashion Week (Photo: Instagram/DhruvKapoor)

Hoodie is having a moment

By Manish Mishra
PUBLISHED ON JAN 21, 2021 02:36 PM IST
Blame it on Justin Beiber or the Covid-induced work-at-home comfort dressing - the statement hoodie doesn’t seem to be fading outing this year too
Close
Alia Bhatt snuggles up in a turtleneck jumper accessorised with a beanie (Photo: Instagram/AliaBhatt)
Alia Bhatt snuggles up in a turtleneck jumper accessorised with a beanie (Photo: Instagram/AliaBhatt)

Stylistas snuggle up in turtlenecks

By Manish Mishra
UPDATED ON JAN 21, 2021 02:25 PM IST
When one looks at the cinematic history of the classic turtleneck, seventies iconic style gems come to mind - from Ali MacGraw’s preppy jumpers in Love Story (1970) to Amitabh Bachchan’s chunky knits in Kabie Kabhie (1976)
Close
Ananya Panday(Instagram)
Ananya Panday(Instagram)

Ananya Panday plays 'wannabe Kendall Jenner' in head-to-toe Louis Vuitton

By hindustantimes.com | Edited by Alfea Jamal
UPDATED ON JAN 21, 2021 12:16 PM IST
Recently, Ananya took to her Instagram to share photos of herself dressed in Louis Vuitton from head to toe, channeling the 'wannabe' model within her.
Close
Actor Lorenzo Zurzolo in an AW 21-22 digital showcase (Photo: Instagram/Tods)
Actor Lorenzo Zurzolo in an AW 21-22 digital showcase (Photo: Instagram/Tods)

Tonal layering: Key FW 21 trend 

By Manish Mishra
PUBLISHED ON JAN 21, 2021 12:14 PM IST
Fashion is often an anthropological commentary about what’s going on in the world
Close
Deepika Padukone wears awe-inspiring outfits(Instagram)
Deepika Padukone wears awe-inspiring outfits(Instagram)

Deepika Padukone's off-duty looks are all about neon colours and quirky prints

By Nishtha Grover, Delhi
PUBLISHED ON JAN 21, 2021 11:14 AM IST
  • During the recent Ask Me Anything session on Instagram, Deepika Padukone wore some of the most impeccable casual looks which inspired us to up our sartorial game as well.
Close
SHARE
Story Saved
OPEN APP