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Instagram is inspiring fashion that’s #uniquely_you

Wooden bow ties; helicopter and autorickshaw cufflinks; bags shaped like picnic baskets —accessories are getting quirkier as young men and women bid for the most Instagram hearts

fashion and trends Updated: May 07, 2016 11:47 IST
Hindustan Times
Instagram,Instagram fashion,Quirky
Set yourself apart with bags shaped like a lollipop, phone booth, milk box, picnic basket or nail-polish bottle. (Sugarbox, Accessorize, and The Red Box)

How do you get noticed in a world of selfies, hashtags and sparrow faces? One way is to pick accessories as unique as your personality.

A moustache-shaped bow tie made of wood, maybe, or a handbag that looks like a giant bottle of glossy nail-polish; cufflinks shaped like cutting chai glasses or a mouse pointer for a brooch.

“This is what post-modernity is about,” says Parmesh Shahani, fashion expert, former editorial director of Verve magazine, and founder of the Godrej India Culture Lab. “You can deeply personalise in a unisex context, taking all these objects that we have loved for years, like the cutting chai glasses, and showing our affection by literally wearing them on our sleeves.”

Jewellery designer Mohita Bhimsaria, for instance, bought a brooch that said ‘Nakhrewaali’ in silver Devanagari lettering. “Wherever I went, people would say, ‘That’s so you’,” says the 24-year-old.

Such trinkets are all about standing out online and offline by having fun with one’s personal style, says fashion blogger Akanksha Redhu. Her tip: Pair a really quirky accessory with a simple, subtle outfit so it stands out.

Bag it

A picnic basket for the outdoorsy, a bottle of nail-polish for the fashionista, a lollipop or a bright red phone booth — oddly shaped bags are one sure way to stand out in a crowd.

Thane techie Sukanya Faye, 26, for instance, bought one bag that looks like a milk can, for herself, and one that resembled a cupcake complete with sprinkles, for her nine-year-old niece.

“I first saw the bags on the Instagram accounts of a couple of fashion bloggers,” she says. “They’re trendy, unusual, and I always get asked where I got them.”

Available on: Accessorize stores across the city,,

Prices: Start at Rs 1, 050

Wooden bow ties, some shaped like moustaches, are being worn by both sexes. (Indian Bow Tie Company, Wooden Bro at Shopclues)


Bow ties are making a comeback with a vengeance — as conversation starters worn by both sexes. The latest twist on the fad is wooden bow ties, with some shaped like moustaches.

“I got one from a friend for my 40th birthday and I love it,” says Parmesh Shahani, fashion expert, former editorial director of Verve magazine, and founder of the Godrej India Culture Lab. “I look at fashion as a part of my personality and the wooden bow tie is almost like contemporary art to me.”

Available on: and

Prices: Start at Rs 249

Pick any monochrome outfit and add a dose of chutzpah with a cheeky brooch. (QuirkSmith, The Red Box, Polyvore and Amazon)

Pin it

They pop up all the time on celeb Instafeeds, and add effortless spunk to colour-blocked ensembles. Your brooch or pin can say a lot about who you are — whether it’s a flighty dragonfly, a cheeky ‘Boom’, or a ‘Blah blah blah’. May a crop top pop, or add a big of zing to monochrome pantsuits and shift dresses.

Available on:,,,,

Prices: Start at Rs 325

Tiny autorickshaws, helicopters and blue umbrellas -- staid old shirts can say volumes with these for cufflinks. (Fourseven and Amazon)

Off the cuff

The cufflink is getting a millennial facelift. Suave and understated is being replaced by in-your-face. So, you can get tiny silver helicopters, autorickshaws or bright blue umbrellas.

Music teacher Alpita Patel gave cutting chai and silver kettle cuff links to her husband on Valentine’s Day.

“We love roadside chai, so they bring up fond memories,” she says, laughing. “He put them on the very next day and has been showing them off ever since.”


Prices: Start at Rs 675

They’re so cute you’ll want to eat them. Tiny ceramic food on finger rings is one sure way to get hearts for your pic. (Etsy)

Put a ring on it

The Rock is passé. Replace the diamond on your ring with poached eggs and buttered toast; a cheese platter; roast turkey with cranberry sauce; even a tiny faux lipstick or ceramic kettle.

“At a recent fashion event, people not only noticed my red faux lipstick ring but took the effort to chat with me,” says 22-year-old fashion designer Ankita Mazumder from Kolkata .

Available on:,,

Prices: Start at Rs 449

First Published: May 07, 2016 11:30 IST