LMIFW 2020: A shopper’s paradise that was a sell-out

Designer goodies at pocket-friendly prices were up for grabs at the recently-concluded Lotus Make-up India Fashion Week, organised by Fashion Design Council of India (FDCI) in association with EbixCash.

Designer goodies at pocket-friendly prices were up for grabs at the recently-concluded Lotus Make-up India Fashion Week, organised by Fashion Design Council of India (FDCI) in association with EbixCash. Over the years, the well-curated stockroom sale has become a shopper’s Mecca, with designers from all over the country displaying their best pieces, albeit with modest price tags.

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“The reduced price points made shopping all the more fun. I could have never thought of buying so many designer ensembles at such throwaway prices,” said Surbhi Dua, a shopper at the sale. Not surprisingly, this edition saw a massive footfall.

 

“We saw a great response at the stockroom this season. Everybody talks about the gloom and doom in the retail industry. I believe that the only way to sell is on a platform like this other than designer’s own shops. So here, a designer not only sells the stock, but also things they want others to see and know how good they are,” shares Sunil Sethi, chairman FDCI.

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And many designers sold out by the end of the day. “It was amazing and we sold a lot! The stockroom sale at LMIFW is now the one-stop stop for all Indian designer brand,” said designer Payal Jain.