Makeup becomes child’s play

With crayons, roll-on glasses and candy-coloured products, and comic characters as inspiration, cosmetic brands seem bent on making you feel younger than ever

As a kid, you may have patted on your mother’s compact and coated your lips with lipstick to look older. While you grew up, you realised that make-up does the exact opposite, wipe years off your face if applied correctly. But take a look at recent trends and you’ll notice that the focus is now not only on looking younger, but about feeling younger too.

Lips

M.A.C recently launched their Archie’s Girls collection, with products that fit two broad categories, the diva Veronica and the girl-next-door Betty. And playing an important role in the sale of the products (in stores on April 26) is arguably the packaging, featuring candyfloss hearts, shimmer, tiny bottles and the characters’ faces. "It’s a collaboration that will resonate with different generations, youngsters who are reading the comics now and older folks who have grown up reading them. The packaging makes everyone want to own the products," says Sonic Sarwate, M.A.C senior artiste.

We got Sarwate to create two distinct day and night looks that keep with the theme.

Betty by day

Skin:

Fix +

Studio Moisture Cream

Prep+Prime Natural Radiance

Studio Finish Concealer

Mineralise Moisture Foundation

Cheeks:

Cream Soda Blush

Eyes:

Caramel Sundae Eye Shadow

Lord It Up Pearlglide Eye Liner

Opulash Mascara

Lips:

Spice Lip Pencil

Betty Bright Lipstick

Summer Sweetheart Lipgloss

Veronica by night

Skin:

Fix +

Complete Comfort Cream

Prep+Prime Natural Radiance

Select Moisture Cover

Mineralise Moisture Foundation

Cheeks:

Prom Princess Blush

Eyes:

Blacktrack Fluidline

Opulash Mascara

Lips:

Cherry Lip Pencil

Ronnie Red Lipstick

Archie’s Girls Opulash Optimum Black, Betty Bright lipstick