New Jockey uplift undies like push-up bras

Jockey has launched new “uplift” underpants for men that could do the magic for them as push-up bras do for women. The Jockey Euro-style trunks, modeled by Australian cricketer Mitchell Johnson, promise to show a man off with a prominent advantage apart from support, confidence and comfort, and come for only $29.95.

Jockey has launched new "uplift" underpants for men that could do the magic for them as push-up bras do for women. The Jockey Euro-style trunks, modeled by Australian cricketer Mitchell Johnson, promise to show a man off with a prominent advantage apart from support, confidence and comfort, and come for only $29.95, the Courier Mail reported.

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Nowadays, underwear are also available that cost almost as much as the trousers that cover them.

Calvin Klein, Diesel and HOM all have trunks on sale in Australia that hit almost $70 a pair.