Get your picture on rose-scented postage stamps this Valentine’s Day

Gurgaon’s postal department has brought out a series of fragrant stamps for Valentine’s Day. They will come in two fragrances — rose and sandalwood

Forget roses, soft toys and numerous other gift items. This Valentine’s Day, wish the one you love with fragrant stamps!

The fragrant stamps are aimed at reaching out to the youth this Valentine’s Day. (PARVEEN KUMAR/HT PHOTO)

As the city decks up for Valentine’s Day, the postal department, on Thursday, brought out a series of fragrant stamps to celebrate the occasion. The new stamps will enable the buyers to have their pictures or of the ones they wish to dedicate the day to pasted on them.

The stamps, which come in rose and sandalwood fragrances, will stand out among numerous other items that people gift their loved ones on this day, the officials of the postal department said.

CJ Arora, post master of Sadar Bazar post office, said, “The department has brought out this special series of stamps under the ‘My Stamp’ scheme where a buyer will be able to have his picture pasted on it before posting his Valentine’s Day letter.”

Speaking to HT about these V-Day stamps, Arora said, “They come in two fragrances, rose and sandalwood. We have already started pre-booking under this scheme, as these stamps won’t be available after the Valentine’s Day week.”

Anyone interested in procuring this stamp will have to fill out a form at the post office and also provide the department with his/her picture.

A sheet of 12 fragrant stamps could be procured for Rs 500. Each stamp has a postal value of Rs 5.

Soon, the postal department will offer more fragrances including lily, jasmine and coffee. The move to introduce fragrant stamps for Valentine’s Day is aimed at reaching out to youths who turned away from the traditional mode of correspondence with the advent of email and social media. “In the age of email and social media, we are struggling to hold our relevance as people, especially youths, tend to post messages on Facebook and Twitter these days. This is an attempt to reach out to them,” Arora said.

The fragrances on these stamps will linger on for five years, Sanjeev Nigam, an official at Sadar Bazar post office, said.