It’s no big deal if a woman wants to firm up her sagging chin or tuck in her tummy before a big wedding, unless of course, if the woman happens to be the bride or bridegroom’s mother.
This new breed of mothers is determined to look good at their big family wedding. Dr Seema Malik says that mothers in the age group of 40-50 walk into her clinic and demand a makeover before the grand occasion.
She reveals, “They want to remove fat deposits, get rid of pigmentation, scars and wrinkles. They also want to rectify their sagging breasts, chin, neck and eyebrows.” Dr Malik believes that this trend symbolises the narrowing of the generation gap.
The demand for non-surgical treatments is high among married women who want a new look. Dr Anup Dhir has about seven clients a month. He refers to this trend as part of a phenomenon called ‘mommy makeovers’.
He says, “After kids, women want to have a tummy tuck, liposuction and breast lift, to camouflage the after-effects of child birth. Older women want non-surgical age-masking treatments that are less time-consuming — thread-lift, chemical peels and fillers that last for six months to two years.”
Stealing the show
Ruby, 49, an army officer’s wife, went in for botox and fillers a few months before her 23-year-old daughter’s wedding, and a thread-lift a month before the occasion. She wanted to wear a classy ghaghra-choli.
Poonam Gupta, a 50-year-old housewife, went in for liposuction a month before her daughter’s wedding. She didn’t consider Rs 35,000 as a heavy price to pay for looking slim and elegant.
She smiles, “I wore a midriff-revealing lehenga and changed into a glamorous sari for the pheras.”
Consultant cosmetic surgeon Dr Rashmi Taneja had a client who wanted to undergo liposuction before her son’s wedding, because her husband wanted her to look young. She adds, “Other cases include that of women who want to look great for their silver wedding anniversary or their husband’s birthdays.”
According to a prospective bride, the only downside of this trend, besides the side effects of cosmetic surgery, is that the new, radiant mommy might just steal the show from her daughter or daughter-in-law on her big day.