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From Niu Lai to Main Vaapas Aaunga- 4 films that first flopped, but soon went on to become hits

The latest Chinese sensation, Niu Lai, has brought back in focus that the film business will always remain wildly unpredictable.

Updated on: Aug 19, 2026, 16:42:01 IST
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There's no business like show business. Where fates change every Friday, the box office results throw up as much drama as the films themselves. And this year itself has witnessed two dramatic stories, where the films initially opened to a disastrous response. But then, something changed, and they were suddenly success stories. Here's a round-up of a few such films that were written off originally, but scripted a different story soon after:

Stills from Niu Lai and Main Vaapas Aaunga
Stills from Niu Lai and Main Vaapas Aaunga

Main Vaapas Aaunga

Imtiaz Ali's partition drama Main Vaapas Aaunga released on June 12 earlier this year, on a very slow note. It earned a little above 1 crore on its first day, and was almost written-off by the trade. But then, things shifted. There was suddenly a barrage of reels going viral on social media, people sharing that they were breaking down uncontrollably during the climax of the film. On top of that, Imtiaz himself started visiting cinema halls across the country, meeting the audiences and discussing the film casually. The tide turned, and the film eventually touched 100 crores worldwide.

Niu Lai

Still from Niu Lai.
Still from Niu Lai.

A 2026 Chinese animated film, made by just a mother-son duo, has left social media shocked. The film, ridiculed for its VFX and quality, released in 245 theatres on August 5, and the screen count dwindled to just four after a week. However, the amount of mockery about the film led to a sudden spike in audience curiosity and as a result, cinema admissions. Today, the film has emerged as a big hit, and it's collections stand at roughly a million dollars. A section of people is in fact praising it for being "an antidote" to AI-generated content.

12th Fail

Vidhu Vinod Chopra directed this 2023 film, based on the real-life story of IPS officer Manoj Kumar Sharma and his struggle before he emerged successful. The film, starring Vikrant Massey and Medha Shankr, itself had a similar trajectory. It earned a crore at the box office on its first day. But the strong word of mouth led to a subsequent hike, with a lifetime run of 69 crores worldwide. It was made on a budget of 20 crores.

Jaya Janaki Nayaka

Imagine people not supporting your film in theatres when it releases originally- but then, nine years later, it ends up creating a record! This happened with actors Rakul Preet Singh-Bellamkonda Srinivas' Jaya Janaki Nayaka. It didn't perform upon its release in 2017, but today, it has become the first full-length feature film in history to cross 1 billion views on a single YouTube upload.

  • Rishabh Suri
    ABOUT THE AUTHOR
    Rishabh Suri

    Rishabh Suri is an Assistant Editor, film critic, and professional overthinker of plot points. He writes for HT City, keeping pace with an industry where news cycles expire long before the popcorn gets cold. He completed his graduation in English Honours from Kirori Mal College, followed by a Master’s degree in English Literature-effectively training his brain to over-analyse classic texts before applying those exact same skills to 3-hour Bollywood blockbusters. He got into the profession when he had barely graduated from college and has been at HT ever since. At HT, Rishabh reviews films with a simple rule: skip the dense academic jargon and get straight to the point. Beyond reviews, as Assistant Editor, he helps navigate the broader circus of showbiz, tracking everything from OTT shifts to sudden box office panics. In a beat driven by loud PR machinery and carefully scripted answers, Rishabh prefers cutting through the noise to focus on how stories get made and why trends shift. When he isn’t writing against a deadline, he is usually sitting in a dark theater, compulsively memorising dialogues. For Rishabh, analysing movies isn't just a day job- it’s a habit he couldn't turn off even if he tried.Read More