A cloud kitchen based in Delhi-NCR, listed on Zomato as EatFit Lab, has drawn online attention for tagging its food “GLP-1 friendly and high protein”. The label, displayed at the top of its menu, prompted social media debate over using GLP-1, a class of prescription medicines used to treat diabetes and obesity, as a food-marketing term.
Its menu features high-protein vegetable, chicken and avocado salads, a low-GI quinoa salad, a “GLP1 Friendly Fiber Rich Whole Wheat Pasta Bowl”, a “High Zinc Khus Khus Burrito Bowl” and other dishes marketed around nutrition and wellness.
Social media influencer Shreeum Rakheja, who was looking to order a sandwich online, came across the listing. In an Instagram Reel posted on August 21, she said, “A medicine’s name is in the title of a restaurant, and we are okay with this. We have trendified a medicine.” The post drew mixed reactions.
While one user wrote, “Unreal?? How did this receive a green light?”, another expressed that such restaurants could meet a need among people on the drugs, who may need nutrient-dense meals, while also acknowledging concerns around the wider trend and its impact on body-image expectations.
{{/usCountry}}While one user wrote, “Unreal?? How did this receive a green light?”, another expressed that such restaurants could meet a need among people on the drugs, who may need nutrient-dense meals, while also acknowledging concerns around the wider trend and its impact on body-image expectations.
{{/usCountry}}We reached out to the outlet, but they remained unavailable for comment.