PM Narendra Modi gifts Melody to Meloni in viral video; Google searches for ‘parle melody’ rise by 5000 percent
PM Modi's endorsement of Melody chocolate toffee alongside Italian PM Meloni has ignited social media buzz, with searches for 'melody chocolate' soaring.
When the Prime Minister of India endorses your product, it's going to become the topic of the day. The sweet, humble Melody, a chocolate toffee manufactured by the brand Parle, has got a shoutout from Narendra Modi and Italian PM Meloni. And the internet can't get enough of it!
PM Modi and Meloni in the viral video.
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In fact, ever since the video featuring PM Modi gifting her a packet of the toffee went viral, the interest in Melody has zoomed to the top. According to Google Trends, the search for the term ‘melody chocolate’, at the time of this article going live, had risen by as much as a whopping 1200 percent!
In fact, similar terms like ‘parle melody’ and ‘melody toffee’ have seen a search interest surge of 4750 and 950 percent respectively!
The spike in search interest for Melody.
Social media had seen this coming. Many had predicted the moment the video was posted, “Melody stocks are going to rise.”
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PM Modi and Italian PM Meloni share a good rapport, and the two have been nicknamed ‘Melodi’, combining Meloni and Modi. Earlier in the day, the duo had also posted a series of pics posing together.
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PM Modi and Italian PM Meloni share a good rapport, and the two have been nicknamed ‘Melodi’, combining Meloni and Modi. Earlier in the day, the duo had also posted a series of pics posing together.
Rishabh Suri is an Assistant Editor, film critic, and professional overthinker of plot points. He writes for HT City, keeping pace with an industry where news cycles expire long before the popcorn gets cold. He completed his graduation in English Honours from Kirori Mal College, followed by a Master’s degree in English Literature-effectively training his brain to over-analyse classic texts before applying those exact same skills to 3-hour Bollywood blockbusters. He got into the profession when he had barely graduated from college and has been at HT ever since. At HT, Rishabh reviews films with a simple rule: skip the dense academic jargon and get straight to the point. Beyond reviews, as Assistant Editor, he helps navigate the broader circus of showbiz, tracking everything from OTT shifts to sudden box office panics. In a beat driven by loud PR machinery and carefully scripted answers, Rishabh prefers cutting through the noise to focus on how stories get made and why trends shift. When he isn’t writing against a deadline, he is usually sitting in a dark theater, compulsively memorising dialogues. For Rishabh, analysing movies isn't just a day job- it’s a habit he couldn't turn off even if he tried.
