Fridge ciggy: Gen Z’s fizzy take on smoke breaks

The 'fridge cigarette' trend among Gen Z replaces smoking with cold soda for stress relief.

A chilled can from the fridge may seem like an innocent midday pick-me-up. But for many Gen Zs, it’s becoming nothing short of a vibe. Enter the fridge cigarette — a trend fizzing its way across social media.

The trend, now referred to as the fridge cigarette, is growing on social media

No actual cigarettes are involved here, but the trend borrows from the classic habit of a smoke break, replacing nicotine with cold soda therapy.

Why it hits just right

Turns out, there’s some science behind the fizz. “These signals trigger the release of dopamine, which gives a feeling of pleasure and calm. The body begins to associate this simple act with stress relief and emotional comfort,” explains Dr Nripen Saikia, senior consultant, gastroenterology, PSRI Hospital.

A chilled can of aerated cold drink is not just a drink, it’s a feeling akin to the breaks our older colleagues took with cigarettes.

“It gives people a moment of control and calm,” says Dr Vikas Mittal, pulmonologist, Wellness Home Clinic. But he cautions: “When someone starts using it regularly to deal with stress or fatigue, it can lead to emotional dependency.”

What doctors want you to know

Add to that caffeine and sweeteners, and their long-term impact on digestion and liver function.

Healthier swaps

The good news is that the ritual doesn’t have to go, just the can. “There are healthier and equally satisfying options,” says Dr Saikia. “Chilled herbal teas, coconut water, lemon or mint-infused water, and traditional drinks like buttermilk or lassi are excellent choices. Even plain sparkling water with a slice of fruit gives that refreshing fizz without the added sugar,” he suggests.