Draft deepfake rules not practical: Industry body

IAMAI submitted its recommendations on the proposed amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules to the govt

A key industry body has warned that the government’s proposed law amendments to regulate deepfakes and AI-generated content, or synthetically generated information (SGI), are “unimplementable and would undoubtedly result in large-scale disruptions to various segments of India’s digital economy.”

IAMAI said in its submission that verifying user declarations on every post is neither technically feasible nor legally sound. (Shutterstock)

The Internet and Mobile Association of India (IAMAI) submitted its recommendations on the recently proposed amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules to the ministry of electronics and information technology (MeitY) late Thursday evening. The