Draft deepfake rules not practical: Industry body

IAMAI submitted its recommendations on the proposed amendments to the IT (Intermediary Guidelines and Digital Media Ethics Code) Rules to the govt

A key industry body has warned that the government’s proposed law amendments to regulate deepfakes and AI-generated content, or synthetically generated information (SGI), are “unimplementable and would undoubtedly result in large-scale disruptions to various segments of India’s digital economy.”

IAMAI said in its submission that verifying user declarations on every post is neither technically feasible nor legally sound. (Shutterstock)