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A much-needed boost for vends in a state that’s hot about toddy

Kerala plans to revamp its toddy shops to attract more tourists. The move aims to improve customer experience and push toddy as a traditional alcoholic beverage

Updated on: Aug 8, 2023, 00:45:42 IST
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KOCHI It’s 2pm and Kaloor junction, in the heart of Kochi, is buzzing with vehicles. Barely 50m away from the busy traffic intersection, there is a whiteboard with two words on it, ubiquitous across Kerala. “Kallu”, it says in Malayalam, “toddy” in English. Inside the compound, under the shade of a tree and almost masked by the growth is the shop the board announces — nondescript, single-storeyed, with peeling thin white paint, and a dangerously loose asbestos roof.

PREMIUMAccording to the new plan that will be put in place, the around 5,000 toddy shops in the state are set to be given a facelift (HT Photo)
According to the new plan that will be put in place, the around 5,000 toddy shops in the state are set to be given a facelift (HT Photo)

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ABOUT THE AUTHOR
Vishnu Varma

Vishnu Varma is Assistant Editor and reports from Kerala for the Hindustan Times. He has 10 years of experience writing for print and digital platforms and has worked at The New York Times, NDTV and The Indian Express in the past. He specialises in longform reportage at the intersections of politics, crime, social commentary and environment.

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