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In a bid to do something different, the entrepreneur decided to experiment with a unique way of mixing kulfi with fruit...

Got the idea from:
In a bid to do something different, the entrepreneur decided to experiment with a unique way of mixing kulfi with fruit. He first tried out his ideas on his family and friends, which increased as word spread.

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Starting doubts:
It was difficult for the budding entrepreneur to get into mass production since traditional ice creams had to be made manually. Getting equipment to maintain the consistency of creamy Natural ice cream was extremely difficult.

Money problems:
When Kamath started his venture, he had Rs 3 lakh and a small place in JVPD. He did not want to invest too much to begin with. So he was sensible and hired only three labourers and did not spend much money on the interiors.

Other obstacles: With orders increasing, Kamath realised that he required 500 kg of custard apple - the most popular flavour - on average every day. Manually he was only able to deseed 2kg. But now Kamath has finally set up machinery to help him deseed and for improving the quality of ice cream.