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Aishwarya in Coca Cola's new ad

Ash will promote Coke's new slogan, Coca-Cola Thande Ka Tadka. The ad will aired next week.

india Updated: Mar 20, 2006 18:14 IST

After casting Bollywood actor Aamir Khan and olympian Rajyavardhan Singh Rathore in their ads for most of last summer, Coca Cola is launching a new commercial this season, featuring its one-time brand ambassador, Aishwarya Rai.

Announcing a new brand initiative, Coca-Cola India said it was all set to release a new commercial with the Bollywood actress Rai in the lead with a new slogan Coca-Cola Thande Ka Tadka targetted at the youth.

"The youth of today are confident enough to transform their aspirations into reality. Coca Cola's Thande ka Tadka campaign connects instantly with this evolved persona. '

The campaign ad features Aishwarya in a totally new avatar," Coca-Cola India Vice President Marketing Vikas Gupta said.

The company said its new campaign would be launched in all leading channels from next week.

First Published: Mar 20, 2006 18:14 IST