And the next Baywatch babe is...

US sex symbol Jessica Simpson is all set to star in the celluloid version of the beach TV show.

American sex symbol Jessica Simpson is all set to star in the big screen version of the beach TV show Baywatch, according to reports.

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The singer will don the infamous red swimsuit, previously worn by actress Pamela Anderson as the character CJ Parker in the popular lifeguard series.

Simpson, who is also in the headlines for a recent divorce, caught the eye of producers after her role in last summer's hit The Dukes Of Hazzard.

Producers hope David Hasselhoff will also agree to star in the film in his original role as Mitch Buchannon.