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Audi introduces SUV Q7 at Rs 61 lakh

The German car maker says it is also exploring options for assembling cars in the country.

india Updated: Sep 15, 2006 17:27 IST
Press Trust of India
Press Trust of India

German car maker Audion Fridaysaid it is exploring options for assembling cars in India as the company introduces new models in the luxury segment.

"We are investigating the possibility of local manufacturing in India, though it is some time away," Audi Regional Manager (Overseas) Andre Konsbruck told reporters in New Delhi.

The company launched its sports-utility vehicle Q7 priced at Rs 61 lakh (ex-showroom Delhi), increasing its portfolio in the market. The company already has its A4, A6 and A8 models in India and is looking to sell 300 units in 2006 and 600 in 2007.

"We feel that the market for luxury cars in India will expand in the coming years and thus it is an opportunity for us to bring in models here," he said.

Asked whether local assembling operations by DaimlerChrysler and BMW could see the company's operations at a disadvantage, he said the other German companies were not much of a threat for Audi.

"I think that competition is good, as it will help expand the market. We only have to bring in newer models to give choice to customers," Konsbruck said.

On starting assembling operations in India, he said the company will do that only when it reaches "optimal sales volumes".

"We have to sell enough numbers to justify such kind of a set-up here," he said.

The company has three dealers in India which would be scaled up to eight in the next two years.

First Published: Sep 15, 2006 17:27 IST