Baby carrot

Baby carrot farmers in the West are launching a campaign that pitches the little, orange, crunchy snack as daring, fun and naughty — just like junk food.

Baby carrot farmers in the West are launching a campaign that pitches the little, orange, crunchy snack as daring, fun and naughty — just like junk food.

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The website www.babycarrots.com features metal music and deep male voices chanting Baby. Carrots. Extreme. On Twitter, the campaign’s account suggests people eat them “like there’s no tomorrow (maybe there won’t be...)”