Armed with poetry and technology, the Punjab BJP on Thursday, kicked off a novel 'SMS to CM' campaign to bring to the Chief Minister's notice through mobile text messages the acute power shortage in the state.
With an aim of "sensitising" the general public and the administration about the power crisis in Punjab, the party has set a target of sending at least one lakh text messages to Chief Minister Amarinder Singh ahead of Assembly polls in the state early next year, BJP youth wing leader Vineet Joshi said here.
The messages would contain poetic verses to drive home the point that "unprecedented but not unavoidable power shortage in Punjab has crossed the tolerance limit of the people," Joshi said.
"We will keep sending the messages to the Chief Minister's mobile phone to apprise him of the terrible power situation his state is witnessing," Joshi said.