Coca-Cola signs up Riya as brand ambassador

Sen will feature in a 40 second advertisement that would be aired during the India-England cricket series.

Coca-Cola India has appointed actress Riya Sen as the brand ambassador of its aerated lemon soft drink brand Limca.

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Announcing a new advertising campaign Limca Fresh Ho Jao, the company said it had signed up the Bollywood actress for its campaign.

Sen will feature in a 40 second advertisement that would be aired during the India-England cricket series television channels during the India-England one day cricket series, Coca-Cola said in a release.

Limca has a market share of about 11 per cent share in the total carbonated soft drink market in India, the company said.