National Award
winner Dibakar Banerjee’s
Love Sex aur Dhokha
talks about the scandalous live of love, sex and betrayal. As part of the promotion of the film
Dhokha
cards will be distributed in Mumbai, Delhi, Calcutta, Bangalore, Pune, Hyderabad and Chandigarh. These wacky free of cost cards symbolising betrayal — to end a relationship for good will be available in select coffee shops, cinema halls, restaurants, salons, spas and tattoo parlors.
A radio network has partnered to localise the activity by including a contest, the winners of which will have the opportunity to send to their ‘not so dear ones’ an Un-valentines gift hamper comprising of the cards and a cactus plant. For
users, a
LSD
Dhokha
Card application has been developed, where a sender can customise a message and send a Black Rose or
LSD Dhokha
Card to his/her friends/enemies.