...
...
Next Story

Drink Coke's new milk soft drink!

Coca-Cola has launched a consumer trial of Vio, an energy soft drink that combines skimmed milk with a carbonated fruit soda. Vio is available only in New York...

Updated on: Jul 28, 2009 04:21 PM IST
Advertisement

Coca-Cola has launched a consumer trial of Vio, an energy soft drink that combines skimmed milk with a carbonated fruit soda. Vio is available only in New York as Coke measures demand for the beverage.

HT Image
HT Image

Since milk-based soft drinks are popular in Asia but have yet to find a foothold in American or European markets. Vio’s chances of doing so seem dim—early reviews on BevNET.com found that the Very Berry flavour, for example, “tastes too candy-like to be enjoyable,” while the peach mango so sugary as to be "almost overwhelming".

 
Follow India news real-time updates and the latest news covered on Hindustan Times, featuring today's critical updates on Sonam Wangchuk LIVE and more across India.
Follow India news real-time updates and the latest news covered on Hindustan Times, featuring today's critical updates on Sonam Wangchuk LIVE and more across India.
SHARE THIS ARTICLE ON
Hindustantimes wants to start sending you push notifications. Click allow to subscribe