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Give till it soothes

Social entrepreneurship through philanthropy can be a creative force in development, just as business entrepreneurship produced the rich, writes R Kalia.

Updated on: Jul 17, 2007 12:21 AM IST
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In his May speech to the Confederation of Indian Industry, Prime Minister Manmohan Singh exhorted rich Indians and captains of Indian industry to give back more to the society that had helped create their wealth. He noted, “If those who are better off do not act in a more socially responsible manner, our growth process may be at risk, our polity may become anarchic and our society may get further divided.” It was a noble, if not novel, speech.

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HT Image

For the Indian industrialist, however, balancing personal gain with social good continues to be difficult. Like Renaissance patrons in Italy, industrialist-philanthropists in India have been more interested in the next life, channelling charity to build temples, libraries, primary schools and orphanages, and naming them after departed family members. But they transcended this peculiarly Indian barrier whenever self-interest was at stake. Soon after Independence, for example, the Gujarati business leader, Kasturbhai Lalbhai, realised that the paternalistic Indian management system was too outdated to fit into a free-market world. He decided it was in his own interest to build institutions to train Indians in the “hundreds of thousands” as Prime Minister Nehru called for. Although Kasturbhai never completed his formal education, he educated his two sons in the US and became involved with building educational institutions in Ahmedabad.

Even in princely India, the more enlightened rulers displayed greater pizazz in matters of social justice and economic development. Among others, the examples of Maharajas Sayajirao Gaekwad III (r.1875 - 1939) and Fatesinghrao Gaekwad in Baroda (r.1951 - 1988), and Maharajas Chamarajendra Wodeyar IX (r.1968 - 1894) and Jayachamaraja Wodeyar in Mysore (r.1940 - 1950), stand out. Long before Gandhi took up the cause of Indian untouchables, Sayajirao had sponsored B. R. Ambedkar’s education in the UK and the US, and amended the state constitution to allow the Dalit Ambedkar to sit in the Baroda Assembly.

But today’s wealthy differ from their predecessors in that they made their wealth so often, and so quickly, through financial markets, especially after the economic liberalisation. And in keeping with tradition, rich Indians offensively display their wealth at weddings and social occasions in the midst of griping Indian poverty. Stanley Katz of Princeton University noted in a recent article: “Modern philanthropy, which was substantially the creation of John D. Rockefeller, Andrew Carnegie and their contemporaries, was a response to the unprecedented amount of liquid and disposable wealth available to the first generation of the super-rich industrialists.” They wanted to give away this wealth not for alleviation of individual cases of distress, but “to devise a strategy for doing works in gross”. They agreed that the key to philanthropy was the search “for the root causes of distress (whether physical, economic, or social) and for the techniques to eradicate them.” The same skills that helped bring them unprecedented wealth could be applied to improve society by uplifting the poor.

Manmohan Singh should use the bully pulpit to persuade Indian industrialist-philanthropists to donate large sums of private wealth. Social entrepreneurship through philanthropy can be a creative force in economic development, just as business entrepreneurship has produced Indian dollar millionaires. Sadly, what we are witnessing is a vulgar display of wealth ubiquitously seen on TV and computer screens, and not just on the celluloid screen where the poor once went to escape reality for three hours for Rs 1.25. Rather than recalibrating the new Indian Dream to mean a greater spectacle of wealth, and letting the Indian free-market extremism confuse affluence with cosmopolitanism and urbanity, rich Indians should use their wealth to demonstrate that philanthropy matters, both politically and socially, in 21st century India.

Ravi Kalia is professor of urban-architectural history at the City College of New York, & author of Gandhinagar: Building National Identity in Postcolonial India.

 
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