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Groceries at your beck and call

New website offers convenient online shopping and delivery service to patrons in Mumbai.

india Updated: Jul 27, 2012 18:02 IST
Sneha Mahale
Sneha Mahale
Hindustan Times

Local kirana stores and supermarkets at malls may never go out of vogue. But that’s no reason to not try an array of new websites that offer their customers services and convenience like never before. The latest to hop onto the bandwagon is Ekstop, an online store that supplies groceries and daily essentials. With daily discount deals, a ‘super EkSpress service’ that delivers goods to your doorstep within one to four hours, and the promise of adding new categories like pet care, the website that currently caters only to Mumbai is increasingly gaining popularity online.

Ekstop, the brainchild of private equity executives Sumat Chopra and Shaurya Mehta, was launched online in May this year. Since then, it has gone on to garner over 3,000 likes on its Facebook page and over 650 loyal customers. With over 3,000 products to choose from, in categories ranging from groceries, household supplies, pest control and puja (worship) needs, patrons merely have to log on to the site, select what they need and call the number on the website to have their order delivered within four hours or the next day. “The ExSpress service they have introduced is extremely useful for people who work on deadlines. You also avoid wasting hours in a supermarket or buying products at full price in a kirana store,” says Anuja Shah, a marketing executive from Mulund.

“Our USP is that we are combining the deals, discounts and prices available at supermarkets with the the quick delivery model of your local kirana stores. Also, we now plan to introduce a new customised loyalty programme, which caters to the individual preferences of our customers. It will help them get some stuff free, from what they purchase on our website regularly,” says Chopra.

Ekstop services will soon be available in Vashi and Thane. “We will also expand our product range and include imported commodities” concludes Chopra.

Ordering in options

* Local Banya is an online grocery store selling over 4,000 household products ranging from daily provisions to cosmetics.
* Busy professionals can simply log on to their Facebook page and purchase their groceries via Aaramshop.

First Published: Jul 27, 2012 15:33 IST