Connect Broadband service, a wholly owned subsidiary of HFCL Infotel, on Thursday announced its strategic tie-up with Star India Private Limited to carry its content on former's broadband services in Punjab.
This will be a step forward towards triple play by telecom operators offering voice, data and cable on a single line. "This partnership will enable both the brands to provide digital content and other IP-based services such as Video-on-demand, pay-per-view and others that will enrich the customer experience like never before in the Indian market."
Connect Broadband Services Ltd is rolling out broadcast services in Punjab and Chandigarh currently and that would be extended to other states like Delhi, UP, Haryana, Himachal Pradesh and Jammu and Kashmir over the next few months.
The cable broadcast network has also enabled the launch of "Triple Play Services" positioning Connect as the first telecom operator to launch such a service in the country.
"This pioneering effort will enable the country's largest and most popular broadcaster, Star TV, to increase its addressable market and leverage its content strengths to tap into the new business opportunities that will get thrown up with the launch of IP Based services," Connect said in a statement.
{{/usCountry}}"This pioneering effort will enable the country's largest and most popular broadcaster, Star TV, to increase its addressable market and leverage its content strengths to tap into the new business opportunities that will get thrown up with the launch of IP Based services," Connect said in a statement.
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