British supermodel Kate Moss will star in a new advertising campaign for Calvin Klein Jeans perfume, the company said today. It is yet another sign that her career is back on track after cocaine use allegations.
Moss, who first appeared as the face of Calvin Klein 14 years ago, will appear on billboards and in magazines this fall after signing a contract reported to be worth $9,00,000.
"Kate and the Calvin Klein brand have a long history together and it felt natural to reunite them for this new Jeans campaign, which will inevitably re-ignite that spark and highlight the sexy, cool essence of both Kate and Calvin Klein," campaign creative director Fabien Baron said.
The ads, which also feature British male model Jamie Dornan, will be shot in New York this week, Baron said.
{{/usCountry}}The ads, which also feature British male model Jamie Dornan, will be shot in New York this week, Baron said.
{{/usCountry}}It was the 1992 Calvin Klein commercials, where Moss appeared in a series of black and white shots with a bare-chested Mark Wahlberg, which made Moss a household name.
She continued to work with Calvin Klein until 1999.
Burberry and other fashion houses cancelled contracts with Moss last year after a British tabloid published a picture of her apparently using cocaine.
But she has secured a number of new contracts after she apologised and attended a rehab clinic.