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Let the dish scream ‘Buy me’!

Sometimes, menu cards with names of innovative dishes might seem intimidating, putting you in a spot where you are just not able to decide what to pick!

Updated on: Apr 02, 2011 12:44 AM IST
Hindustan Times | By , New Delhi
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Picture this. A wonderful restaurant, an eclectic decor, an awesome service, yet you’re not able to decide what to eat. Reason — the big fat menu card seems to read Greek and Latin! Yes, sometimes, menu cards with names of innovative dishes might seem intimidating, putting you in a spot where you are just not able to decide what to pick!

HT Image
HT Image

On the other hand, dishes well-explained can trigger a great dining experience. Restaurateurs have off late realized the value of an effective menu card and so, in many places the menu card is beyond a ‘drab list of food items’. For instance, the menu card at Mocha is a handy small diary which begins with a fun message - “Go ahead, take a 30-minute vacation. Life can wait.” You immediately sit back and browse through. Each section is distinct with interesting illustrations. For example, Speciality Coffees have separate sections, country wise with a stamp/currency of that region. This menu not only helps you decide faster but also keeps you pepped up.

Mamagoto is another restaurant with an interesting menu card. Kabir Suri, the owner says, “Mamagoto signifies a cheerful den for good food so our menu design is in sync with the restaurant’s character. It looks cheerful with lively colours and illustrations, at the same time explaining every dish in a simple manner.”

 
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