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Monisha Jaising

Under the label Azzura, Monisha Jaising is responsible for pre-empting pret as she made inroads into the international arena way before the inception of India Fashion Week.
PTI | By hindustantimes.com, New Delhi
UPDATED ON APR 27, 2004 11:30 AM IST

Under the label Azzura, Monisha Jaising is responsible for pre-empting prêt as she made inroads into the international arena way before the inception of India Fashion Week.

Monisha Jaising graduated from the American college for applied arts in London in the year 1989 with a bachelor's degree in fashion design. She has been working as a designer-cum-manufacturer of ladies garments since December 1989.

She was one of the first designers to show with Ensemble, as early as the 80s. This is one designer who has shown consistency and skill in her styling. Known as the princess of 'bohemian luxe' she contours a clean and body conscious silhouette for women, with an evidence of a fusion of both Western and Eastern elements. During that time this was quite the side step from the routine popular 'fashion' yet ironically this proved to be her calling card.

Monisha got noticed due to her wonderful prints, the softness and sculpt of her professional cutting and her price consciousness. To date she continues to keep that formula and balancing the fit with functionality. Though Monisha is a well-respected name in the Indian designer segments very few people are aware that this lady retails at the more popular designer wear stores in the world such as Voyage, in London; Ensemble in Mumbai and New Delhi and now @esthetics in Dubai.

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