PE realty players bet again on luxury

Private equity players in realty are increasingly focussing on the high-end and luxury projects, even though they burned their fingers with this strategy around 2008.

Private equity players in realty are increasingly focussing on the high-end and luxury projects, even though they burned their fingers with this strategy around 2008.

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Analysts say PE players anticipate better returns in luxury, especially in tier-1 markets.

"Every PE player wants at least 20-30% returns. Add 30-35% profit margin of the developer and you can only have luxury housing," said Pankaj Kapoor, MD, Liases Foras, a real estate consultancy. "So now you have only luxury housing coming everywhere whether it is slum rehabilitation in Mumbai or in the non-premium outskirts of New Delhi or other metros."

Industry experts say reputed developers are only coming out with luxury projects in Mumbai, National Capital Region (NCR) and Bangalore. According to industry estimates more than 70% of the projects launched in Mumbai and NCR in past six months were marketed as luxury projects.

"In differential cost between a luxury apartment and other apartments in tier-1 is not much, so most developers are opting for luxury projects," said Thirumal Govindraj, head (western region), CB Richard Ellis, an international realty consultancy.

However, some PE funds are focussing on affordable housing. "Affordable housing is thriving and getting good returns too, but the activity is centered around tier-3 cities and investment amount is very small in these projects," said Bikram Sen, CEO, Arthveda a subsidiary of DHFL that recently launched a Rs 200-crore fund focussed on tier-3 cities.