In an attempt to establish its presence in the Indian mobile handset market, consumer electronics and lighting major Philips India Ltd is planning to launch a new mobile handset every second month and expects a fair share from the equipment market in the country.
The company has also unveiled an integrated camera phone, Philips 535, targetted at college-goers and young professionals, while another model - Philips 639 - is expected to the launched soon, Philips India country manager Arit Pathak said in Mumbai in Friday.
"We will be launching around six models every year, that is in the ratio of a new model every second month," he said, adding, the company expects to replicate its success in consumer and lighting products in handset market also.
A model would only have a life span of around six-eight months and older ones would be phased out, even as newer verions would be unveiled, he said.
Philips 535 is a Multimedia Messaging Service-enabled handset, with the ability to click picutres in colour, black and white and Sepia modes. The handset also has a audio embedded sound mixer and recorded, he said.