Master blaster Sachin Tendulkar, advertising in coffee bars, pamphlets and a march by school students are part of the campaign against narcotics on the occasion of the International Day against Drug Abuse on Friday.
“Sachin has allowed his photo to be used to send a message to the youth against drugs,” Zonal Director Yashodhan Wanage of the Narcotics Control Bureau said.
The posters featuring the batsman will be put up at railway stations in the city and on 30 buses to spread the message against narcotics, he said.
The NCB has also tied up with an outdoor advertising company to show anti-narcotics messages on display screens put up at popular coffee bars and eateries.
“We will also be setting up a stall at Dadar railway station which will provide information regarding drug related issues and distribute pamphlets,” Wanage said.
SMS messages will also be sent to people and a rally by school students in Dharavi which will be addressed by local police and NCB officials.
The drug enforcement agency has also tied up with an NGO to open a rehabiliatation clinic in the Dharavi area for 15 days as part of the campaign.
{{/usCountry}}The drug enforcement agency has also tied up with an NGO to open a rehabiliatation clinic in the Dharavi area for 15 days as part of the campaign.
{{/usCountry}}It was important to stem demand for narcotics to ensure that the supply of drugs into society could also be curbed, Wanage said.