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'Two fashion weeks are unnecessary'

Designer Sabyasachi Mukherjee feels that fashion world is shallow and organising two fashion week is needless.
IANS | By Shweta Thakur, Mumbai
UPDATED ON APR 11, 2008 11:37 AM IST

This could be surprising, coming from one of India's most talked about designers. Sabyasachi Mukherjee says the fashion world is a shallow one and that globally organising two editions of fashion week is unnecessary.

"Being a designer is not easy. It is a very shallow world! If you are a big brand, you pump in stars in your show, splurge money on the ambience and the show is a hit. But you won't be able to sleep properly at night because you know you have not done justice to your work," he said.

He also feels that across the globe holding two editions of fashion week - spring-summer and autumn-winter - each year is needless.

"I don't believe in fashion any more. There is no need for two editions of fashion week internationally. Think about the poor customer, even before he updates his wardrobe, the next line is offered to him," Sabyasachi, 34, told IANS in an interview here.

"For consumers, it is almost like being in school where one is constantly told to sit down and stand up. We are trying to build a brand on others' insecurities (about not being in sync with the latest trends)," Sabyasachi explained.

He has styled Bollywood costumes in films like Black, Babul and Laaga Chunari Mein Daag.

Sabyasachi's celebrity clientele includes Tabu, Shabana Azmi, Aishwarya Rai, Sushmita Sen and Kareena Kapoor. Amongst international actresses, Rene Zelleweger and Reese Witherspoon have sported his label.

The designer, who earned rave reviews for his autumn-winter line at the recently concluded Lakme Fashion Week here, said after every successful show he goes through depression.

"I always go through a post-show depression. Because after every successful collection showcase I get the feeling that with my next line I will have to prove myself all over again."

Because of an extremely tasking profession, where one has to continually push the envelope, Sabyasachi soaks himself in spirituality.

"There is a thin line between spirituality and being religious. I am spiritual. It balances you and keeps you grounded, which is very important. Otherwise your shallowness reflects in your creation that customers can easily make out."

Pouring out his heart, he said: "I am trying to write again and get back to yoga. Actually, I didn't have a childhood. When I was just 15 my father lost his job and all the responsibilities came on my shoulders.

"In such cases your gradual evolution doesn't happen. You suddenly grow up. I want to relive my childhood."

Sabyasachi, who debuted at the India Fashion Week in 2002, is known for showcasing his love for the country and its culture with the use of traditional fabrics and techniques in his lines.

Having participated in the 2004 Milan Fashion Week, the style guru was also invited to participate in the New York Fashion Week and London Fashion Week exhibition for the last two years consecutively.

On using Bollywood stars as show stoppers, he said: "Stars must sit among audiences and not walk the ramp. Fashion week is all about clothes. Celebrity presence shifts the focus completely from clothes to them."

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