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This seemingly unassuming clip of women on a video call is an attempt to help victims of domestic abuse

Though the video is an advertisement of an initiative and doesn’t detail a real-life incident, it certainly gives a peek into the situations several people face every day.

Updated on: Jun 7, 2020, 20:38:31 IST
Hindustan Times, New Delhi | By
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A clip of two women on a video call talking about a banana bread recipe has now garnered over 10 million views on Twitter. Though seemingly unassuming at first glance, this video shows how a victim of domestic abuse can call for help without letting their abusers know by using a specific hand gesture.

The image shows the woman signalling for help. (=Canadian Woman’s foundation)
The image shows the woman signalling for help. (=Canadian Woman’s foundation)

In the video, one woman asks another for banana bread recipe. To this, the other person starts explaining with a big smile on her face. A few seconds into the video, the first woman makes a hand gesture that instantly wipes off the smile from the other woman’s face. The video ends with the instructions on how to make the signal.

Though the video is an advertisement of an initiative and doesn’t detail a real-life incident, it certainly gives a peek into the situations several people face every day. The initiative is launched by the Canadian Woman’s foundation and is called “Signal For Help”. It helps a person to silently show that they need help.

Take a look at the video:

With over 5.3 lakh likes and close to 6.1 lakh retweets, the video has sparked a lot of thoughts among people. While some wrote that this is a good tool for the victims to ask for help, others wrote that the abusers should be punished. There were a few who also suggested other ways to call for help.

“My stomach is in knots watching this,” wrote a Twitter user. “Abusers should be behind bars,” expressed another. Another individual shared a signal for help they saw at a doctor’s office:

“Please share this. Domestic abuse is one of the worst forms of human violence,” wrote another Twitter user urging people to share the video. “Watching this hurts, even though they said it’s just a commercial I wanna cry for her,” expressed a fourth.

As for another user of the micro-blogging site they wrote, “The thought of someone having to use this breaks my heart.”

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.Read More