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Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting.
She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics.
A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder.
She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad.
Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.
Somewhere between oversized totes and micro bags, clutches quietly made a comeback, and now they’re having a full moment. Chic, statement-making and just dramatic enough, they’re no longer reserved for weddings and fancy nights out.
I’ve been reaching for them a lot more lately. There’s something about carrying just the essentials that feels chic. No clutter, no digging through your bag, just your phone, cards, lipstick and vibes. And be it a dinner, a party, or even a dressed-up day look, a good clutch instantly elevates your outfit.
Structured, sleek and super polished, this clutch is perfect for when you want something minimal yet statement-worthy. The oval handle detail adds a unique touch, while the framed design keeps it looking sharp and elevated.
Style tip: Pair with a satin dress or tailored outfit for a clean, modern evening look.
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A versatile pick, this clutch comes with a detachable chain strap, so you can switch between handheld and crossbody. It’s stylish, practical and works beautifully for weddings, parties and festive occasions.
Style tip: Go hands-free with the chain for events, or carry it as a clutch for a more polished vibe.
Modern and functional, this clutch is designed for real-life use. With card slots, cash compartments and a magnetic flap, it’s perfect when you want something compact but organised.
Style tip: Pair with a blazer dress or co-ord set for a chic, city-girl look.
A more relaxed, boho take on the clutch, this crochet-woven design feels perfect for daytime outings and vacations. It’s lightweight, textured and adds a laid-back charm to any outfit.
Style tip: Pair with a flowy dress and flats for a breezy summer look.
If you love a little sparkle, this one is for you. The rhinestone detailing makes it a full-on statement piece; perfect for weddings, parties or nights when you want your bag to do the talking.
Style tip: Keep your outfit minimal and let the clutch shine.
Simple, elegant and easy to style, this clutch is a great everyday evening option. The soft body and clean design make it versatile enough to pair with multiple outfits.
Style tip: Works well with both Indian and western outfits such as sarees, dresses or even jumpsuits.
Feminine and slightly festive, this clutch features floral detailing in a rose gold tone, making it perfect for weddings and celebrations. It adds a soft, elegant touch to your look.
Style tip: Pair with pastel ethnic wear or a soft-toned gown.
A true conversation starter, this clutch features a portrait print design that stands out instantly. The box style keeps it structured, while the detachable chain adds versatility.
Style tip: Let the clutch be the highlight, pair with a simple outfit to balance the look.
Why clutches are having a moment
They instantly elevate any outfit
Force you to carry only the essentials (no chaos)
Perfect for day-to-night transitions
Add personality; whether minimal, sparkly or quirky
Absolutely—they pair beautifully with sarees, lehengas and suits.
Yes, many come with detachable chain straps.
Just essentials: phone, cards, cash, lipstick.
Disclaimer: At Hindustan Times, we help you stay up-to-date with the latest trends and products. Hindustan Times has an affiliate partnership, so we may get a part of the revenue when you make a purchase. We shall not be liable for any claim under applicable laws, including but not limited to the Consumer Protection Act, 2019, with respect to the products. The products listed in this article are in no particular order of priority.
Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led commerce content. She covers everything from seasonal must-haves and wardrobe essentials to brand reviews and styling edits that make everyday dressing easier and more exciting. She began her writing journey in 2020, but her love for fashion started long before that. Over the years, she has interned with Times Internet and Desi Martini, and worked with Pinkvilla and Schbang, building a strong foundation in digital storytelling and audience-first content. At HT Digital, she writes and creates fashion affiliate content for both the website and social media, blending trend awareness with shopping practicality. Her work sits at the intersection of style and strategy combined with equal parts aesthetic and analytics. A self-confessed fashion enthusiast, Samarpita has a sharp eye for colours, prints, silhouettes, and textures. She notices the fall of a fabric, the mood of a palette, and the difference a good cut can make. Her expertise lies in translating trends into wearable, relatable style and helping readers shop smarter, not louder. She studied at Delhi Public School and graduated from Miranda House, University of Delhi in 2019, where she also wrote for the college magazine. She later completed a Postgraduate Diploma in Advertising and PR from MICA, Ahmedabad. Samarpita believes fashion content doesn’t need to be complicated or overly eloquent. It should be simple, fun, and genuinely helpful, guiding readers through daily style decisions with confidence and joy.Read More