It’s the CEO Summer: Decoding Mark Zuckerberg’s newfound love for ‘GenZ’ style
Mark Zuckerberg is experimenting now… no, not with AI or the latest tech but with his fashion choices.
After embracing the casual tech nerd look for several years, Mark Zuckerberg seems to have finally taken an interest in revamping his fashion choices over recent months. The 40-year-old tech tycoon was recently seen out and about donning a dapper all-black look, accessorised with a gold chain. Zuck’s new wardrobe update marks the end of his casual grey hoodie era, as he prepares to take a dip in the waters of fashion. (Also read: Mark Zuckerberg flaunts his ‘epic’ new gold chain from rapper T-Pain: ‘Zuck 2.0 is wild’)

Until recent times, the Meta CEO could hardly be seen wearing anything other than plain grey tees or nondescript hoodies. In fact, he is one of the tech executives who popularised the tech-bro uniform in the IT industry. However, his recent sartorial switch-up not only means a change in how he and his company are perceived but also a cultural shift for the industry. Zuckerberg has gone viral after he was seen ditching his usual casuals for more elaborate outfits, playing with different colours, textures, and accessories. It is interesting to note that after several years of treating fashion as a mere distraction from his grand scheme of owning the world of IT, the Facebook developer is finally refashioning his public image.
Hoodies out, tux's in
This new wardrobe upgrade includes tailored tuxedoes, shearling jackets, relaxed shirts, and even a designer kurta set by Rahul Mishra, for the Ambanis’ pre-wedding bash in Jamnagar. Reflecting on the opportunity of styling Zuck and his wife, Rahul Mishra commented, “Sometimes, people get too narrowed down by their choices, but it is about breaking stereotypes, breaking the mould and now I see that he is coming out of the grey and black hoodies more often, and that is a good change.”
Blinged out
The Meta CEO’s latest fashion accessory, a gold chain necklace has grabbed the attention of his followers, and he is said to have played a part in designing the piece. He revealed to Eva Chen, head of Instagram’s fashion partnerships, that he is engaged in developing a smart chain, which involves experimenting with different designs. He also added that he wished to engrave a prayer that he reads to his daughters, on the chain, adding a personal touch.
As the CEO of one of the world’s major tech companies, Mark Zuckerberg’s shift in style will influence the entire industry’s opinion on fashion. Sartorial choices are a form of communication, and the tech giant's new upgrade reflects an attempt at reimagining his public persona.
ABOUT THE AUTHOREshana SahaEshana Saha is a fresh face in lifestyle and cultural journalism, bringing a refined, multidisciplinary perspective to the intersection of entertainment, fashion and holistic wellbeing. With less than a year of professional experience, she has quickly adapted to high-pressure editorial environments and currently works full-time with HT Media. Prior to this, she interned for nearly six months with Hindustan Times’ entertainment and lifestyle vertical, where she gained hands-on experience in digital reporting, trend analysis and editorial storytelling. Based in New Delhi, Eshana specialises in comprehensive coverage of major cultural moments — from international film press tours to the curated aesthetics of global fashion showcases, award shows and music-centred events. She holds a Bachelor’s degree in English from St Xavier’s University, Kolkata, and a Master’s degree in English from the University of Delhi, equipping her with a strong academic foundation and a keen ability to deconstruct complex cultural trends into clear, high-impact narratives. Beyond the red carpet, Eshana has developed a growing focus on health and wellbeing reporting. She bridges the gap between celebrity-driven trends and practical, evidence-informed lifestyle advice, ensuring her work remains both aspirational and grounded in editorial rigour. She has extensively covered the health implications of Delhi’s air pollution crisis, while also playing a key role in amplifying expert-led insights on women’s health and mental wellbeing, helping translate complex medical perspectives into informed, impactful public awareness. An artist at heart, she explores multiple creative forms — from visual arts and music to culinary experiments — and brings a creative’s eye for nuance, texture and detail to every story. Whether analysing runway dynamics or examining emerging wellness movements, she remains committed to accuracy and the highest standards of contemporary journalistic ethics.Read More
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