Abhinav Pathak, co-founder and CEO of Escape Plan, is expanding the company’s travel platform with fashion brand Snitch. (Escape Plan)
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Escape Plan partners with Snitch to bring fashion-focused luggage and travel essentials to younger Indian travellers through a growing platform.
Travel luggage is having a bit of a fashion moment, and Escape Plan is leaning into it. The travel platform has partnered with fashion and lifestyle brand Snitch, marking the third brand collaboration on its growing travel partnership platform after HRX and Rare Rabbit.
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The partnership brings Snitch’s fashion-first identity into travel, with a new range of luggage, backpacks and travel accessories designed for younger, digitally savvy consumers who increasingly see what they carry as part of their personal style.
For Abhinav Pathak, co-founder and CEO of Escape Plan, the idea goes beyond adding another luggage collection to the market. He sees travel as a rapidly growing category that needs a platform to bring the different parts of the experience together.
“When the category is proliferating at this pace, there needs to be an authority for the category. Which solves for everything in this particular category,” Pathak said.
That thinking sits at the heart of Escape Plan’s larger ambition. Pathak, who exited Amazon in March 2023, says he returned to building because he wanted to spend the next decade creating a consumer business with significant scale. Today, the company sees itself as a travel platform rather than simply a luggage brand, with plans spanning travel products, planning tools and services.
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The Snitch partnership is a natural extension of that idea, particularly as Indian travellers become more conscious of design and personal expression. Pathak believes luggage is increasingly being treated much like clothing, with consumers looking for pieces that fit their individual style rather than simply serving a functional purpose.
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The Snitch partnership is a natural extension of that idea, particularly as Indian travellers become more conscious of design and personal expression. Pathak believes luggage is increasingly being treated much like clothing, with consumers looking for pieces that fit their individual style rather than simply serving a functional purpose.
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The new Snitch Travel range includes hard shell luggage, cabin and check-in trolleys, laptop trolleys, backpacks and travel accessories. The products feature polycarbonate shells, 360-degree spinner wheels, TSA locks and smart compartments, with the range available through Snitch’s online and offline channels as well as Escape Plan’s distribution network.
The launch is also supported by a digital campaign that plays with the overlap between fashion and travel, positioning luggage as part of the travel look rather than an item that gets packed away until the next trip.
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Snitch enters the partnership with more than 115 stores across India and reported 80% year-on-year revenue growth to ₹900 crore in FY26. For Escape Plan, the collaboration adds another fashion-focused consumer brand to its growing list of partnerships.
Pathak’s larger ambition is clear: “Anything and everything a traveller needs should be available through Escape Plan.”
With HRX, Rare Rabbit and now Snitch on board, the company is betting that the future of travel retail may be less about selling one product and more about bringing the many things travellers need into one ecosystem.
Neha Khandelwal
Content Lead, HT Travel | Travel & Lifestyle Journalist
With over 10 years of content writing experience, Neha Khandelwal is a lifestyle journalist and the Content Lead at HT Travel. She specialises in destinations, hotels, aviation, luggage, travel gear, and practical guides that help readers plan smarter and travel better. Her work combines first-hand experience, expert insights, and extensive research to create stories that are informative, useful, and easy to follow. Career Journey & Experience
Neha began her writing career as a freelance journalist in 2010 before entering mainstream media with The Times of India in 2022. She later joined Hindustan Times, where she has written extensively across travel, lifestyle, home, and consumer trends. Her professional background extends beyond journalism. Before moving into digital media full-time, she spent nearly a decade in interior design, managing residential projects from concept to execution. She also trained in visual merchandising with Shoppers Stop and Pantaloons and worked with women-led startups across design and operations. These experiences continue to shape her storytelling, especially in how she evaluates hotels, design-led stays, hospitality spaces, and travel experiences. A naturally curious learner, Neha has completed beginner certifications in pottery, scuba diving, baking, creative writing, and other creative pursuits. She has read more than 2,000 books, trained in Bharatanatyam for 8 years, and ghostwritten a book on Ladakh tourism. Subject Expertise
Travel is at the heart of Neha's work. She covers destinations, hotels, airlines, luggage, packing strategies, travel accessories, and emerging travel trends through a mix of reporting, product testing, and conversations with industry experts. A frequent traveller herself, she approaches every trip with a journalist's curiosity and a planner's mindset, focusing on experiences that readers can realistically recreate. From choosing the right cabin bag to decoding hotel openings and destination trends, her writing prioritises practical advice over promotional claims.
Her background in interior design also gives her a distinct perspective on architecture, hospitality design, boutique hotels, luxury stays, and thoughtfully designed spaces. Education & Professional Background
Neha holds a Master's degree in Interior Design. Her early experience in interior design, visual merchandising, and design operations gives her a unique understanding of aesthetics, functionality, and user experience, adding depth to her coverage of hotels, resorts, and travel spaces. Editorial Philosophy
"As an avid, research-driven traveller, my goal is simple. To answer the questions you actually have before booking a trip. I cut through the promotional noise with honest reporting and expert insights. Making travel planning seamless, smart, and reliable so you always know where to go next."
