Bobbleheads of Rajinikanth and Salman? Stationery gets a filmy makeover
Bollywood inspired stationery such as bobbleheads and gifts such as mugs made visitors go gaga at the recently concluded Stationery and Gifts World Expo at Pragati Maidan.
Bobbleheads of Rajinikanth and Salman Khan amused and attracted the visitors who thronged Pragati Maidan even though it rained heavily over the weekend. At the recently concluded Stationery and Gifts World Expo in the city, actors from Indian cinema and English TV shows inspired manufacturers and businessmen to bring a filmy twist to almost everything regular – from mugs and clocks to diaries and note pads.
“After Comic Con, the interest in superheroes has been tremendous. But if a Bollywood actor plays a superhero character, its bobhead sells like hot cakes,” says Emeypreet Singh from Wow Heads. At his stall, Salman Khan’s look from Bajrangi Bhaijaan and Rajinikanth seated on a sofa in his peculiar style were immediate eye-catchers.
Some exhibitors such as Karan Kapoor from MC SID RAZZ were loaded with queries for their display of spiral note pads, mugs and clocks themed on English TV series such as F.R.I.E.N.D.S and The Big Bang Theory. “People have also shown a lot of interest in merchandise designed on Harry Potter,” says Kapoor. He informs that the price starts from Rs 179 (for a fridge magnet) to Rs 1299 (for clocks) at the stationery expo.
The craze for Bollywood is such that the good ol’ photo frames got a remake and redesign to be sold as photo collages at the gifts expo. “We select pictures of those actors whose photos appear good when printed in HD format,” says Rattan Pal Singh from Sublimation Solutions. He shares that actors such as Varun Dhawan and Surveen Chawla are hot favourites among buyers. “The frames are originally designed as blank but the collage that we make attracts people to buy them in the same format. Even popular Punjabi singers such as Gippy Grewal and child actor like Harshaali Malhotra are popular ones. We have sold out all of these photo collages,” Singh adds.
This pen has a pen drive in the centre, which is visible when it’s screwed open from the centre.
Besides, unusual pens such as the one installed with a pen drive inside, and customised beanbags were also the new trends spotted at the fair. “Though the fair was a platform for businessmen, it was fun for us to convince the stall owners to sell one-two articles rather than a bulk order,” says one of many college students who visited the venue in large numbers.