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Thursday, Sep 19, 2019

American sports drink ropes in Hima Das as brand ambassador

Gatorade India will work with Hima Das during the period of partnership to understand her training and race-day nutrition better.

other-sports Updated: Sep 12, 2019 15:14 IST
Indo Asian News Service
Indo Asian News Service
New Delhi
Hima Das of India in action during The IAAF World U20 Championships in 2018.
Hima Das of India in action during The IAAF World U20 Championships in 2018.(Getty Images for IAAF)
         

Gatorade India on Thursday announced the appointment of ace sprinter Hima Das as its brand ambassador. She joins athletes P.V. Sindhu and Neeraj Chopra as the brand’s ambassador in the country.

The brand will be paying tribute to the sprint runner by giving a new twist to its ‘Nothing Beats Gatorade’ philosophy.

Gatorade India will also work with Hima Das during the period of partnership to understand her training and race-day nutrition better.

READ | Hima named in relay team in 25-member World Championships squad

Speaking about the partnership, the athlete said: “I am honoured to join the Gatorade family which consists of sporting legends across the world. I am looking forward to working with them to understand my hydration requirements and using the insights to better my athletic performance.”

Announcing the partnership, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India said: “We are delighted to welcome Hima Das into Gatorade’s family of athletes.”

“Hima personifies the spirit of the brand through her persevering attitude and unwavering spirit to win. We believe that Gatorade is the perfect fuel to partner with Hima Das as she sets out to achieve new accolades for the country,” he added.

First Published: Sep 12, 2019 15:01 IST