Sao Paulo Fashion Week: Of quirky designs, accessories and glamour

Sao Paulo Fashion Week, widely regarded as Latin America’s pre-eminent fashion event, kick-started in Sao Paulo, Brazil, on Monday. (AFP)

Updated on: Apr 27, 2016 8:28 AM IST

Lifestyle

Share via

• 
• 
• 
• 

Copy link

• 

1/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

Sao Paulo Fashion Week, widely regarded as Latin America’s pre-eminent fashion event, kick-started in Sao Paulo, Brazil, on Monday. (AFP)

2/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

We bring you the best and the quirkiest of the five day event that will conclude on April 29, 2016. (REUTERS)

3/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

The mega show had its first edition in 1996, under the name Morumbi Fashion Brasil. (REUTERS)

4/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

The event, which usually lasts five to six days, is organised biannually every year in March/April and later in October. (Agencies)

5/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

Over the years, it got so popular that it started to significantly contribute to Brazilian fashion and the textile industries with international brands opening up shops in the country. (Agencies)

6/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

It was renamed to Sao Paulo Fashion Week after having run ten successful editions. (AFP)

7/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

The fashion week is also responsible for catapulting the careers of many Brazilian models and designers, who have now become valuable international brands. (REUTERS)

8/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

Over the years, the focus of the event has gradually shifted from showcasing the work of designers to mobilising and organising Brazil’s fashion industry and promoting new indigenous businesses. (REUTERS)

9/9

View Photos in a new improved layout

Updated on Apr 27, 2016 8:28 AM

Brazilian designer Ronaldo Fraga, whose work garnered much applause, at the end of his collection presentation during the Sao Paulo Fashion Week. (REUTERS)